We regret to inform you of the passing of Sir Donald Gordon on 21 November 2019, the founder of our company. On behalf of the entire Liberty community, we send our heartfelt condolences to the Gordon family and friends. Likewise, we extend our condolences to those in our community who knew him and worked with him.
Sir Donald Gordon was a visionary leader, entrepreneur and philanthropist, who made an immense contribution to our industry and country. In 1957 he founded Liberty on three principles born of a deep belief in serving humanity:
I will remember the humanity in what we do.
I will help people leave a legacy for their families.
I will make Liberty not just our name but what we do.
We are proud to be associated with this pioneering leader.
The purpose of Liberty remains true to his vision of financial freedom for all. There is no greater way to honour him than to fan the Liberty flame so that it burns as brightly as possible for all whom it serves.
We remain grateful for the impact of his philanthropic work, particularly in education.