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Our Liberty Story
Liberty was founded in 1957 by Sir Donald Gordon who watched his father work hard all his life, yet reap little financial reward for his efforts. This struggle ignited in him the overwhelming belief that all people should have the opportunity to grow their wealth and leave a proud legacy for their family.
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What do we know about not knowing? We understand that knowledge is a continuous pursuit. You have to constantly seek it, chase it and build on it. Knowledge is our currency and our wealth. It’s our future as well as our past. It is where we come from and what we stand for. Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.